Van Cleef

Van Cleef

Van Cleef


Van Cleef & Arpels Perfume:

Van Cleef & Arpels is a luxury French jeweller, watchmaker, and perfumer. It is more than a business; it is a love tale told via fine jewels and exquisite fragrances. It all started when Alfred Van Cleef, a master of precious stone cutting, fell in love with Estelle Arpels, the daughter of a dealer in those stones. He was 24 years old, and she was only 19 years old.


The couple shared more than youthful enthusiasm, a passion for jewelry, and a taste for taking on a challenge: they enjoyed constant family support. Alfred Van Cleef and his brother-in-law Charles Arpels formed a partnership.

In 1906, they launched their first business on the prestigious Place Vendôme. Between 1909 and 1939, the empire grew to include several stores. The family immigrated to the United States in 1942 and founded their first store in New York. The business soon expanded throughout Asia, and it remained family-owned and operated until 1999 when Compagnie Financière Richemont S.A purchased it.

Through the long journey of the house royalty, notable political leaders, socialites, and several actors and celebrities have worn the brand's jewelry.

Although they never shared the identities of their private clientele, many legendary beauties have been photographed in the jewels:  from Audrey Hepburn to Scarlett Johanssen, Grace Kelly to Julia Roberts, Elizabeth Taylor to Sharon Stone.

van cleef arpels dubai called First for Women, a traditional floral aldehyde smell, was the company's first entry into fragrances in 1978. It became a landmark with its ideal blend of floral, warm, aldehydic, and spicy notes. It's the scent equivalent of those flower displays in luxury hotel lobbies.


“First” has been a popular option over the years, inspiring a lot of flankers. Other notable releases include men's classic Tsar (1989), Feerie (2008), and the Collection Extraordinaire, a luxury line whose first fragrance was introduced in 2009. Extraordinaire has also piqued the interest of the perfume world, as it is inspired by the beauty of nature and captures distinct scents.

Today, ladies all across the globe appreciate wearing Van Cleef & Arpels as beautiful scents on their bodies. Of course, every jewelry brand worth diamonds now has a fragrance, but VC&F's magnificent floral aldehydic masterpiece First was a true fragrance milestone.

When Jean-Claude Ellena was commissioned to produce First for the perfume business in 1976, it was the world's first 'jewelry fragrance.' 'I dreamed of a perfume in the image of our jewels: discreet yet precious, fleeting but extremely present,' said Pierre Arpels. Arpels also pondered the link between a gem and ascent when the VC&A debuted the ground-breaking First. 'They are the two adornments of ladies,' he said. 'A dress is an item in a woman's wardrobe... Her shoes and handbag are just extras.

On the other hand, a gem would never be considered an accessory, and neither is it a perfume. Perfume is the ultimate adornment for me...'

The Company has many stores in the United States, Australia, China, Bahrain, France, Germany, Japan and other countries. There are six stores for Van Cleef Arpels in UAE, and four of them are in Dubai.

Van Cleef Arpels Dubai stores located in Dubai Mall, and the Mall of Emirates.

With Perfume Dubai you can choose your favourite Van Cleef perfume with a special price from our 100 % original Perfumes and we will deliver it to your doorstep.