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Best niche fragrances

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Tom Ford Grey Vetiver EDP 100ml
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BEST NICHE PERFUME BRANDS

Niche perfume is not a mass product. It is a product that tends to "sell itself": the niche perfume brand does not look for you; you look for it. This is why it is usually found in unique, carefully chosen points of sale like Perfume Dubai, and appeals to the shopper who is looking for a different, unique fragrance with character and personality.

WHAT DEFINES A NICHE FRAGRANCE?

A niche fragrance is born from creativity and innovation. The skilled perfumer crafting a niche fragrance has considerable artistic liberty. Consequently, it's a piece of art tailored for a select audience truly passionate about perfumery, valuing the distinctiveness of these non-traditional scents.

IS NICHE PERFUME BETTER?

  • Small niche brands often save on packaging and marketing. This allows them to use more noble ingredients. So you pay more for the product itself and less for everything around it.
  • While these brands obviously need to be profitable to survive, they have one significant advantage: they only have to find a limited number of customers for their products each year. This means they can be more creative. Their scents don't need to appeal to millions.
  • Real niche perfumes are more original and contain more expensive ingredients. You get more for your money, but above all, you are buying a personal and unique product, made with love and devotion.